Content Strategy is hard.

 

 

Success takes patience, trial and error and … resilience. 

 

Social media is entertaining but …

 

How to leverage it to monetize your Brand? 

 

TIP: ➡ Treat it like it’s your Digital Business Card!

 

Make sure it represents your Personal or Corporate Brand at its best. 

 

Easier said then done: 

 

Yet the influencers with millions of followers today started exactly where you are: 

 

Don’t compare their #10 step with your #1 step…

 

Everyone starts somewhere without a 100% guarantee to success. Right? 

 

So now that we got that off the way …

 

Here are some steps that will lead you to a content strategy that converts: 

 

👉 Know Your Audience: 

 

Understand your target audience's preferences, demographics, and behavior on social media platforms. 

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In other words: 

 

• Create a branding profile for your audience!

• Tailor your content to resonate with them.

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1.  What brands they consume?

2.  Where do they live?

3.  What lifestyle they lead?

4.  What topics they are mostly interested in?

5.  What causes do they engage with online? 

6.  What moves them?

7.  What leaders do they follow?

 

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Get to know your audience the way you would know a friend: 

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1. Interact with them online. 

 

1. Offer value without asking anything in return. 

 

1. Ask questions. It's about making their lives better.

 

1. And please: do not spam them with unsolicited content!

 

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👉  Be Consistent with your Branding: 

 

Maintain a consistent brand image across all your social platforms: 

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→ Not only in terms of visuals(color schemes, fonts, and tone of voice) but even more importantly: maintain alignments with your:

 

1. Vision, mission

2. Core values

3. Stories and DNA 

 

👉 Design content for upcoming months: plan ahead. 

 

Content batching is key: work with your teams and consultants to save time and stay organized. 

 

There’s a strategy to success: it doesn’t happen in the vacuum. 

 

→Video Content Dominance: 

 

Video content has been increasingly popular and is likely to continue dominating social media platforms. But not just any kind of content. 

 

It has to have that WOW-Factor:

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Magnetize before you monetize!

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Create engaging, attention-grabbing content:

 

→ Short-Form Content:

 

With the rise of platforms like TikTok(his future is uncertain but the impact remains) and Instagram Reels, short-form content will remain essential. 

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I don’t like desperate click-bites centered videos but I do favor short, impactful videos. 

 

→ Interactive Content: 

 

Polls, quizzes, and stories, that encourage user engagement and participation. 

 

Take them on a journey! 

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→  Personalized Content: 

 

Personalization is key to connecting with your audience on a deeper level. Utilize data analytics and insights and focus on audience targeting. 

 

→  Mix Up Content Formats: 

 

Experiment with various content formats such as videos, images, infographics, polls, and GIFs to keep your audience engaged and cater to different preferences.

 

And …don’t get discouraged when your engagement is low! 

 

Algorithms do change often as well…with practice you will get more well-versed in understanding how to leverage it.

 

👉  Engage with Your Audience: 

 

Respond to comments, messages, and mentions promptly. Don’t post and ghost! Duh!!

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👉 Use User-Generated Content (UGC): 

 

Encourage your audience to create and share content related to your brand. UGC adds authenticity and fosters a sense of community around your brand.

 

👉 Monitor Trends and Insights: 

 

Stay updated with industry trends and social media insights. Leverage trending topics and hashtags to increase the visibility.

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👉 Be in the known: stay current! 

 

Know everything that happens in your industry and create content on it. Engage your audience!

 

👉  Optimize for Each Platform: 

 

Tailor your content for each social media platform by optimizing aspect ratios, captions, and hashtags. What works on Instagram might not necessarily work on Twitter or LinkedIn.

 

👉 Experiment and Adapt: 

 

Don't be afraid to try new strategies and experiment with different types of content. Learn from your successes and failures, and adapt your content.

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Are you still with me? If so: read on! 

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A key component of content strategy is Communication. 

 

Becoming a skilled communicator takes practice

 

but ...it’s an investment that pays long-term dividends. 

 

Practice in front of the camera!

 

Become a better writer!

 

With the rise of AI and ChatGPT 

now more than ever one has free access to better their skills. 

 

Don’t be lazy! Be fabulous instead!

 

Read on…

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Want to Master Communication? 

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Join BRANDED LEADERS, a membership-based society I created just for you: the Game-Changers of tomorrow! 

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Ask me anything: DM me on Instagram on LinkedIn. 

 

 

Thank you for sharing my Vision! 

 

Xxx